The second book in my brief series of books you ought to buy (or borrow or steal), is “Icons of men’s style” by Josh Sims:
From the description on the inside cover:
“Behind nearly every item in the modern male wardrobe is a ‘first of it’s kind’ – the definitive example, often designed by a single company or brand for specialist use, from which all subsequent versions have evolved (and originals of which are now collected in the booming vintage market).
The T-shirt, for instance, may now be ubiquitous, but was created by the American company Hanes for US Navy personnel at the turn of the 20th century, and subsequently adopted by sportsmen and bikers. Other icons have been designed for sport, farm work, protection and made their way into everyday use.”
The book examines, in photos and text, a significant number of items, grouped into the sections: Outerwear, Trousers, Shoes, Underwear, Tailoring, Shirts & Sweaters, Accessories. A good discussion of their stories, provenance and history, the brand or company that came up with the item, and how the product has shaped the way men dress today.
Quite a number of surprises and a cracking good read. Just goes to show that true innovation is a lot rarer than reworking what has gone before!
Note: If you buy this book using one of these links, I receive a small consideration from the vendor in question. This is really appreciated, as it will offset a little of the costs of keeping this blog running and will enable me to build a replica C-type Jaguar that much sooner.