A label to watch: Kormákur & Skjöldur, Iceland

Iceland, that mysterious, faraway home of top kookster Bjork, erupting geysirs and corruptors of finance. Anything more? Yes, surprise home of the trendy capitol of Reykjavik, where amongst many things of the hip variety we find the unpronounceable menswear label Kormákur & Skjöldur. Like the country, the garments they produce are rugged and rough, with surprising twists and surprises. They definitely have a macho edge to them, yet with a quite striking amount of elegance. Like being punched in the face by fist wearing a velvet glove? There is definitely violence behind the scenes here, even if the brute is immaculately attired.

900x900px-LL-432d13d0_K-S2012_IMG_7500_500

The materials include a lot of tweed, at least some of which is the noble Harris Tweed. Can’t go wrong there! Having visited Iceland I can confirm that like the Hebrides, the Icelandic landscape follows a similar palette of rustic, earthy colour tones. Unusually K& S also mix in a mustard flavour that really stands out. There is also an amount of leather and fur. I’m not sure I’m totally on board with this aspect, at least in the form of the leather girdle, as it doesn’t strike me as something that would work too well in daily use. It does making for attention-grabbing photos though.

The company started back in 1997, when Kormákur Geirharðson and Skjöldur Sigurjónsson opened a shop in Reykjavik called Herrafataverzlun Kormáks & Skjaldar,(literally Mens Clothes shop Kormaks & Skjaldar), a menswear store that became the top place for British fashion in Iceland. In 2010, they decided it was time to launch their own label, again named after themself, Kormákur & Skjöldur. Their sartorial angle is a modern take on classic menswear, with a strong manly flavour and a visual profile that is distinctly their own.

In an earlier collection, lead-designer Guðmundi Jörundssyni provided a threatening backdrop with rough-looking models in a slaughter house scenario, as follows:

538633_438658666179943_1836033282_n 428510_419343381444805_1428068166_n

Their latest collection, from which I’ve selected my favorite photos below, includes vests, girdles, trench coats, tweed suits and waistcoats (yes, I want one!). The collection has been described as showing the Icelandic man with a “shy roughness covered in a sartorial style”. The inclusion of fur and leather brings a possible savage viking tradition to mind,  although the leather girdle puts me more in mind of some “50 shades of grey” chicanery.

900x900px-LL-0eda78ae_K-S2012_IMG_7224_500 900x900px-LL-0f02a397_K-S2012_IMG_6166_500

900x900px-LL-b2933b3f_K-S2012_IMG_6715_500

Can you feel it? Best book a trip to Reykjavik, as they only sell in their own shop there. Exclusive!

900x900px-LL-c91e9ad1_K-S2012_IMG_8005_500 525092_378070602238750_1138590893_n

Website: www.kormakurskjoldur.com

Facebook: www.facebook.com/kormakurskjoldur

Twitter: @kormakskjold

900x900px-LL-e92b288a_K-S2012_IMG_8069_500 550941_378071082238702_378673497_n

319698_378070818905395_52498036_n 421759_334670449912099_124439593_n

2 Responses to “A label to watch: Kormákur & Skjöldur, Iceland”

  1. ManofKent

    Looks good stuff. I can’t see me getting to Reykjavic in the near future sadly.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Basic HTML is allowed. Your email address will not be published.

Subscribe to this comment feed via RSS

%d bloggers like this: